How to design an effective notification feature for product?
Overview
An app notification is a message or alert sent by an application to the user. Notifications sent this way do not require the application to be open and messages are displayed on the screen of the mobile even when the device is locked.
There is a lot of product around us. Every product has notification system for users but in the last 15 days, I tried to find the efficient notification system that attracts the customer towards apps. When people started to use any apps,notifications were sent to them for daily purposes. That’s called a push notification. Push notifications have been shown to increase app engagement by 88%. That sounds like a good enough reason to schedule push notifications from sunrise until sunset. However, in spite of that high figure, 60% of users opt-out of push notifications. It seems that push notifications work when they are good and do not work when they are bad. Push notifications become as distracting as responding to a text or a phone call in case of unspecific and disembodied situation. Notifications can be useful also when you have time short So,I decided how I can improve notification strategy to get back users in our service efficiently even they will realized how much we care for their time & emotion.
The Challenge
When users started to taking any service from app,mostly 60% user stick with service on daily basis. But 40% user get distracted from track/service and they don’t get back. Sometimes,they get irritated by regular notification alerts from the app again & again in their busy time even when they are less interested and ultimately most of the time they ended up with mute the notification for ever. So,I want to make this thing efficient for user where he/she won’t be irritated as well as emotion/time will be appreciated.
Our high-level goals were to:
- Make an efficient notification feature for user.
- Make customers feel special & less irritated.
Problem Solution
For make customer feel special & less irritated we have to make things smart & emotional. When app sends notification daily again & again users may get irritated and they can turn off notification for ever. We have to respect the users’ time & emotion both. The company has to make the system of it’s own notification filter as the potential customer will come back for sure if he/she has dedication. But send notification continuously,we may can’t get back our use. After reviewing and brainstorming, I generated an idea about efficient notification system where user will get notification on daily basis but if they don’t get back within 4–5 days, company will adjust auto filter notification feature for those account. After 5 days,company will send a notification of turning of notification for them automatically.
We have to respect users’ attention.There are 3 benefits to an app filtering its own notifications:
(i) Users are less annoyed overall.
(ii) You minimize the risk that users turn off notifications “forever” (if they do, good luck getting people to reactivate their notifications).
(iii) It gives you a chance to try to revive the user later at the more appropriate moment.
Let’s Conclude
When user will get this types of notification from apps when they’re not in track,they will be happy to see it. They may feel special and emotion towards the app. If we sent notification them again & again despite not getting responses,they may mute the notification for ever,even may delete the whole apps themselves. In this situation, when we will give value to their time and emotion,users will also be convenient with us. That also makes the user force inwardly go back to the app to show that he/she is committed to learning on daily basis. Most of the user don’t give importance on daily basis normal notification but when they get notification suddenly like apps will stop sending notification to them for now they’ll feel something may different from usual and there has a big chance to get back to the app to see the matter.
Takeaways
Here is what I learned from doing this work:
- Service provider has to give value users time & emotion.
- Efficient notification alert can get back to targeted user on service.
Thank you for reading! Hopeful you enjoyed this case study. If you have any feedback or suggestion to improve 👉 islamishfaque@gmail.com, I’d love to hear from you.
